Catriona Campbell

catriona_campbell global advisor at EYCatriona Campbell is a behavioural psychologist who specialised in human computer interaction. She has designed and built the first internet bank, worked with Sir Tim Berners Lee, inventor of the internet, and ran GE Europe’s digital platforms, at the time the world’s largest company. She developed the first interface for Skype and the Red Button for Sky.

Passionate about driving digital innovation from the roots, she was a founding Board Member of the UPA in the UK, was on the BCS elite group for 3 years. She is currently mentoring student projects in City Unrulyversity and a student programme in Service Design at Glasgow School of Art.
Catriona is a founder of the International Design Consultancy, EY-Seren and a digital advisor for EY. She was voted into the BIMA Digital Hall of Fame in September 2012 for achievements in digital media over the last 20 years.

After starting her career as the first head of Digital at Barclays and Digital Marketing Consultant in GE, she founded her own firm, The Usability Company, in 2001. The firm, which later became Foviance and merged with Seren Partners in 2012, has worked with 43 out of Top 100 FTSE companies in the UK. Seren was acquired by EY in August 2015.

Recently, she was on the judge’s panel at Mass Challenge UK and Boston, an advisor at Cisco and UCL Accelerator, Idea London, as well as a judge and advisor at John Lewis’ retail technology accelerator JLAB on Level 39. She has judged the Dadis, The NA Awards, and the E-Consultancy digital awards.

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